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Eos Passat
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Another automaker was targeted by the suicide prevention groups for having ads that suggest suicide. Europe's largest automaker and maker of renowned Volkswagen performance parts, Volkswagen AG didn't escape the probing eyes of the suicide prevention groups. Five mental health groups have recently demanded that Volkswagen scrap its new TV spot that shows a depressed guy on a ledge who decides not to jump off the building after he hears that Volkswagen is offering three vehicles under $17,000.
According to Keith Price, VW spokesman, the company has no plan whatsoever of scrapping the ad since "We see no reason to stop at this point. We are willing to continue the discussion. But controversy is not something VW has shied away from its marketing."
The complaints came pouring in after General Motors has agreed to modify the ending of their Super Bowl ad that features a depressed robot that jumps off the bridge. Masterfoods USA similarly scrapped their Snicker's ad because gay activist groups complained that the reaction of the men on the commercial is homophobic.
The Volkswagen's commercial "Jumper" was first aired last Monday at NBC's Studio 60 on the Sunset Strip. The ad was created by Crispin Porter + Bogusky and is also shown at YouTube. Before the ad was aired, Suicide Prevention Action Network USA has sent a letter to VW requesting for its stoppage. Another letter was sent to VW last Wednesday asking for the stoppage of the ad but this time it was from four mental health groups: The American Foundation for Suicide Prevention, American Psychiatric Association, mental Health America and National Alliance on mental Illness.
Madison Avenue is feeling the increasing pressure from activists who are keen in checking commercial contents. And that's not all; it seems also that interest groups actually have the power to apply pressure even on some of the world's largest companies.
Barry Glassner, professor of sociology at the University of Southern California said, "There's little that marketers or politicians can do if power advocacy groups coalesce against them. In some cases, they're crucial corrective that society needs. In other cases, they go overboard." But in this case, Glassner is in support of the advocacy groups.
Jerry Reed, executive director of Suicide Prevention Action Network USA also said, "There's nothing entertaining about the public health tragedy of suicide." This was seconded by Robert Gebbia, executive director of the American Foundation for Suicide Prevention saying, "You shouldn't use mental illnesses as a way to sell cars."
But according to VW spokesman Price, the automaker didn't mean to harm anyone with its commercial and further stated "it was not designed or conceived to offend anyone" unfortunately due to forces we cannot control the whole ad thing came out offensive to some people. This was answered by crisis consultant Jonathan Bernstein saying that Volkswagen should dump the ad completely, "VW should have learned a lesson from GM. It's not worth running an ad that's socially controversial."
Growing up with three brothers, Natalie Anderson became exposed early to the world of automobiles. This 29-year-old account manager now dreams of having her very own top-of-the-line vintage car and has great knowledged in Volkswagen performance parts [http://www.dubautoparts.com/volkswagen-performance-parts.html].
Vw: Proving Its Popularity
The staggering number of these Volkswagen vehicles is the least of your worries. From Lupo to Urban Fox, Polo to GTi, Golf Plus to Golf Estate, Beetle to Cabriolet, Jetta to Passat, Passat Estate to Passat CC, Tiguan to EOS, Touran to Sharan, Touareg to Phaeton, the list is endless. Despite their miniature-like size, the price is still uncompromisingly high. It still speaks of sophistication and comfort while retaining its remarkable design. Not only are these array of models renowned fuel-savers, they are also widely-known to emit very low CO2 which makes them air-friendly. These car units are known to be built with a quality that outshines larger vehicles found in the market. Individuals can indulge in a private and trendy ride with the little hassle on parking issues. Move at speeds with nary a thought about traffic.
These collections, although varying in a not so huge dimension, are equipped with power and magnificence incomparable to others. The eye-popping interior, the smell of leather and the sleek combination of wood work are just a few of the unthinkable features. You can feel your importance as you get in the Phaeton. If you are thinking of lugging along the whole family to a picnic spot, try the Golf Estate. You can cram the family as well as the various picnic gadgets you thought you might need.
All comforts come with a price and if you are not willing to dig that amount in your savings an option is what you need. You can still enjoy the comforts these Volkswagen models have in store for you without spending too much. Volkswagen leasing and VW car leasing will give you the opportunity you need without losing too much in the bargain. It is a good compromise when you want to experience elegance yet retain your savings. There is no better way of economizing, at the same time living life at its best. With the two alternatives handed on a sleek bargain, who can resist? This is the trend these days. The desire to purchase and keep the title does not hold enough value.
About the Author
Darrell F writing about VW leasing and the great bargains to be on Volkswagen car leasing at the moment.
new car for 18th bday??
for my 18th birthday i want to buy myself a really nice car.
i have two cars right now a '98 Jeep Cherokee and a '98 Toyota Corolla. I am selling the Jeep because i heard they're huge gas eaters & not that great of a car. I really want to get a volxwagon preferably a Jetta, Eos, or Passat.
but my boyfriend's sister, who works on cars, told me that volxwagons are pieces and that i'd be better off getting another Toyota or Subaru.
any ideas?
my friend, you should go with a toyota, im not sure about the subaru's though. yes you're right, the vw's here are crap, if you have the time and money, go ahead and import one from europe. take my word i was born and raised in europe and ive been working with cars for a very long time.hope this helps and good luck!
Virginia Native Ryan Ellis Earns Second Win of the Weekend at VIR
ALTON, Va., April 25 -- Heading into the season-opening weekend at VIRginia International Raceway (VIR), Ryan Ellis' previous best SCCA Pro Racing Volkswagen Jetta TDI Cup finish was seventh, which he earned last year at Mosport International Raceway.
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