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Ford Mercury
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Comparative rankings of hybrid cars are hard to find.
In the first place, there aren't that many hybrids on the market to compare. And, secondly, they come in all different sizes and shapes, making ranking of hybrid cars very difficult.
How do you judge the ranking, for example, of a small Toyota Prius, a luxury Lexus LS sedan compared to a full-sized Chevy Silverado? Other than being hybrid cars, they have very little else in common.
But, it's important to have a comparison before buying. So, since I always love a challenge, here's my ranking of hybrid cars, which helped me tremendously while shopping around.
To begin with, let's take a look at the best selling hybrid cars for the first six months of 2006. According to edmunds.com, they rank as follows:
- Toyota Prius - 48,156 units
- Toyota Highlander Hybrid - 18,127 units
- Honda Civic Hybrid - 15,755 units
- Lexus RX 400h - 11,193 units
- Ford Escape Hybrid - 10,190 units
- Toyota Camry Hybrid* - 7,386 units
- Honda Accord Hybrid - 3,245 units
- Mercury Mariner Hybrid - 1,461 units
- Lexus GS 450h - 525 units
- 10. Honda Insight - 489 units
* (The Toyota Camry Hybrid was newly released in May 2006, but sales in May and June were already second only to the Prius.)
It's easy to see that Toyota hybrid cars are the best sellers. The Prius and the Highlander, for example, account for nearly 50% of the entire U.S. hybrid market. When you add in the future figures for the new Camry, that share will increase and Toyotas will clearly dominate.
Since the Honda Insight was first introduced in 2000, Honda's sales of hybrid cars have increased by more than 2,000%. In 2005, over 205,000 cars were sold and it looks like close to 250,000 will be sold in 2006.
Hybrids still only account for about 1% of the total U.S. car market, but most experts predict that's going to change rapidly. It's easy to see why. For economic, environmental and political reasons, more and more Americans are looking for fuel efficient automobiles. And, out of the top ten fuel efficient cars, the first three were green machines. They were:
- Honda Insight - 60 mpg city, 66 mpg highway
- Toyota Prius - 60 mpg city, 51 mpg highway
- Honda Civic Hybrid - 49 mpg city, 51 mpg highway
There's another way we can compare hybrid cars. And that's by looking at which hybrids received the coveted Consumer Reports recommendation. According to their most recent Consumer Reports publication (before the Camry was introduced), the recommended hybrid cars are the following:
- Toyota Prius - small sedan
- Honda Civic Hybrid - small sedan
- Honda Accord Hybrid - family sedan
- Lexus RX 400h - mid-size SUV
- Lexus GS450h - luxury sedan
- Toyota Highlander Hybrid - mid-size SUV
Those that weren't recommended are as follows:
- Honda Insight - compact sedan
- Ford Escape Hybrid - small SUV
- Chevy Silverado - full-size pickup
- Mercury Mariner Hybrid - small SUV
- GMC Sierra - full-size pickup
- Saturn Vue - small SUV
So there you have it - my ranking of hybrid cars. Hope this research helps you as much as it helped me.
Looking for more information about plug in hybrid cars? Maria Cuttini clears up the confusion so you can save money at the pump and look good driving around town. Her new Hybrid Car Buyer's Guide has been called "the ultimate hybrid cars sourcebook" and is available for free at http://www.AlternativeCarNews.com.
Ford’s Quality in Par With Toyota
The results of the new studies conducted on Dearborn automakers comprising of Ford, Toyota, Nissan, and Honda---shows that the initial vehicle quality of Ford Motor Co. is in only in par with Japan’s Toyota Motor Corp and Nissan Motor Corp. The three automakers were ranked second place. On the other hand, Honda Motor Co. was chosen as the quality leader.
The RDA Group is a market research firm based in Bloomfield Hills that conducts a survey for Ford manufacturer of top-of-the-line Mercury mufflers. The research group in ask 31,000 new vehicle owners of 2007 model cars and trucks from all full-line manufacturers regarding problems that they encountered during the first 90 days of ownership.
The Detroit News in turn evaluates the findings with sources familiar with the report. And according to these sources four Ford vehicles namely the Mercury Milan, Ford Expedition EL, Lincoln Navigator, and Ford Shelby GT-500 -- led their segments in initial quality. The main objective of Ford for hiring a research group is to improve further its quality as it tries to hold on to the remaining US market share after years of continuously losing to foreign competitors.
The results of the RDA study show that Ford cars and trucks had 1,458 problems per 1000 vehicles which is 32 problems short of the industry average of 1,490 and 128 lower than what Ford customers has reported last year.
For Ford’s North American brands the results were even better showing Ford, Mercury, and Lincoln with only 1,456 problems per 1,000 vehicles. According to some sources the overall number was slightly affected by the automaker’s European brands. The Mercury Milan with its quality Mercury muffler was one of Ford’s problem-free vehicles obtaining only 910 problems per 1000 vehicles.
Ford spokeswoman Anne Marie Gattari has confirmed the existence of the report but refused to give any details of the said findings. However she said that the company will release the details as soon as possible but they prefer to tell the employees first. She also added that the company’s main concern for now is improving quality which is the very core of the company’s Way Forward turnaround plan.
According to Gattari, "We are pleased with the direction of our quality, but we're not satisfied. This is something we have to continue to be diligent with. Quality, along with safety, innovation and design, are our top priorities in delivering more vehicles that customers want."
Attracting consumers…
Although the RDA study has shown that Ford is catching up with its Japanese rivals but it is still behind its Asian competitors when it comes to customer satisfaction which is vital since it determines whether or not customers would endorse the brand to other buyers.
RDA has been conducting an annual survey for Ford way back late 1990s. The research group is also doing the same studies for other automakers. Its findings are as reliable as the closely-watched initial quality survey conducted independently by J.D. Power and Associates of Westlake Village, California. And same with the RDA findings, the J.D. Power study has also shown that Ford’s brands only comes second to Toyota.
Other independent analysts are also conducting their own studies such as the notably Consumer Reports magazine which has taken note of the quality improvement in Ford and recently announced the Milan and its Blue Oval sibling, the Ford Fusion as the most impressive new vehicles for the 2007 model year.
David Champion, senior director for automotive testing at Consumer Reports said, "We see Ford as the top domestic in many ways. They've realized they're going to be eaten for lunch if they don't produce reliable vehicles."
Champion also added that the new products of Ford shows some remarkable improvement compared to the previous products that the automaker was offering a few years back. He said that it’s good that Ford is finally learning from its past mistakes as well as from its Japanese affiliate, Mazda Motor Corp. which shares similar production practices with Toyota. However he also said that it would take more than strong initial quality reports to convince car buyer to patronize the brand.
About the Author
Jerick Brooks is a BS Computer Science graduate at Columbus State University. He has passion for anything car-related especially car racing. He loves writing and currently works as an IT consultant in a company based in Atlanta.
2.0 4 cyl. Ford Mercury engines any good for long trips?
I am about to buy this Mercury Mystique with a 4 cylinder 2.0 engine. It is running smooth. I will travel 150 miles once a month with my wife and two kids and a big duffle bag in the truk. Would this engine have any problems hadling that load? I know I should go with a v-6 if in doubt, but I don't want to spend more money if I don't have to. Thanks for your comments.
You won't set any speed records, but it should handle the load just fine, and get pretty decent gas mileage. You didn't mention what year the car was. Make sure to go over it with a fine tooth comb. Check all the fluids, brakes, a/c, etc. If buying from a private person and not a dealer, ask if they have a maintenance record for the car. Good luck.
Ford's culture shift to stability drives progress
When Ford holds its annual meeting Thursday in Wilmington, Del., the automaker can show its shareholders tangible financial results of a turnaround plan.
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