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Genuine Toyota
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 TOYOTA LAND CRUISER CD DVD CHANGER RADIO FOR NAVIGATION  US $950.00
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 Genuine Toyota 2010 4Runner XM Satelite Reciever US $180.00
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Carbon Fiber Leather Styles Wallet from NOKYA Sale Price: $35.95  |
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Real Carbon Fiber with Leather Finished Styles Wallet. |
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Audiovox IR1CFF IR Wireless Single Channel Automotive Headphones List Price: $39.99 Sale Price: $27.99 |
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Enjoy music, movies and more without a tangle of cables using these Audiovox wireless fold-flat headphones with foam earpieces. Enjoy your entertainment without a tangle of cables. Click to enlarge... |
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Beige Speaker Grilles 2002 2003 2004 2005 2006 Toyota Camry Genuine Toyota New Sale Price: $14.50 |
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Brand New Speaker Grilles in Factory Toyota Packaging. Installation instructions are included. |
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EricTM Genuine Leather TOYOTA Highlander FJ Key Chains Case Sale Price: $10.99 |
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Description: The positive use of the first layer of high-quality leather,Inside the skin layer,Because the natural leather lines,So there is no one will be the same as the surface. All metal hardware have to undergo a hand-polished(Advantages: wear no rust and better luster... |
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Assenmacher Specialty Tools TOY 640 Oil Filter Socket Wrench for Toyota/Lexus List Price: $21.95 Sale Price: $12.53 |
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64mm with 14 flats Fits New 3.5L and 5.7L Toyota V8 Engines Use in conjunction with a 24mm or 15/16" socket Made in U.S.A. Toyota Models: Avalon (2005-2011) Camry 4 cyl (1983-2010), V6 (2007-2011) Celica (1986-2005) Corolla (1983-2011) Echo (2000-2005) Highlander 4 cyl (2001-2011) V6 (2008-2011) Matrix (2003-2011) MR2 (1985-2005) Paseo (1992-1997) Prius (2001-2011) RAV4 (1996-2011) Sequoia (2009-2011) Sienna (2007-2011) Solara (1999-2001) Tercel (1980-1998) Tundra (2007-2011) Venza (2009-2011) Yaris (2006-2011) Scion Models: tC (2005-2011) xA (2004-2006) xB (2004-2011) xD (2008-2011) Lexus Models: ES 350 (2007-2011) GS 300 (2006-2011) GS 350 (2007-2011) GS 450h (2007-2011) IS 250 (2006-2011) IS 350 (2006-2011) LS 460 (2007-2011) LS 600h L (2008) RX 350 (2007-2011) |
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Toyota Corolla Driver Side Interior Door Handle Tan Sale Price: $3.20 |
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All About Honda Civic (Japan Import) (Motor Fan new model report, 169) |
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Genuine Toyota Stowaway Roof Rack for 2005-2012 Toyota Tacoma List Price: $295.00 Sale Price: $231.25 |
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Add convenience and utility to your Tacoma with this sleek, low-profile roof rack that installs with ease to your factory roof rail channels. Featuring virtually effortless adjustment with no tools necessary, the Tacoma roof rack maintains Toyota high quality standards for quality, performance and strength... |
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The internet is filled with disaster stories of product names gone bad. Some of them are even true. But how much impact does "the right name" have on the ultimate success of your product? Let's take a look at a few examples...
It seems every marketing student has heard the tale of American automaker Chevrolet and their failed attempt to introduce the Chevy Nova in Mexico, only to learn all-too-late that the Spanish phrase "no va" means "doesn't go." This classic tale of a bloated company and its blundering executives provides the perfect backdrop for Marketing professors driving home the importance of research and cultural context. Sadly, as Snopes.com points out, the story is nothing more than urban legend. In fact, product launches in Mexico and Venezuela went off without a hitch, and sales exceeded expectations.
That doesn't mean that research is unnecessary, or that language differences and cultural sensitivity should not be weighed carefully. Quite the contrary.
In 1996, Reebok launched a new sneaker for the women's market. The product name, "Incubus," seemed to summon images of supernatural power. It summoned even more from women's groups, who pointed out that the mythological creature "Incubus" was, in fact, a demon who preyed on sleeping women, draining their power and sometimes leaving them with child. Reebok was forced to discontinue the shoe.
Hard to believe? Try this...
In 2007, Woolworths introduced a line of bedroom furniture for young girls. It bore the brand name "Lolita." That would, of course, also be the name of Vladimir Nabokov's controversial 1955 novel about an adoptive father's sexual obsession with his 12-year-old step-daughter - a story twice adapted for film (by Stanley Kubrick in 1962, and Adrian Lyne in 1997) and mentioned by British rock group The Police in their 1980 hit "Don't Stand So Close to Me." Woolworths dropped the line in response to complaints from parents, led in part by Catherine Hanly, editor of parenting website raisingkids.co.uk. Hanly told BBC reporters that a Woolworths press officer had no idea of the word's connotations. "It has become a name that is synonymous with sexual precocity and the fact that it is tied to a girl's bed..." said Hanly, "it literally couldn't be worse taste."
Some ideas are just cursed.
And speaking of curses, remember a company called "Enron"? Prior to becoming the second-biggest headline of 2001, failed energy giant Enron claimed revenues of $100 Billion. The company which Fortune Magazine had named "America's Most Innovative Company" six years straight suddenly became synonymous with "scandal," causing the dissolution of Arthur Andersen Accounting and eventually spawning the Sarbanes-Oxley Act. Though many considered their executives dishonest, few questioned their genius. But did you know that "Enron" was their second choice for a company name? Previously, these same geniuses had unwittingly settled on "Enteron" - a word meaning "intestines." Ironic.
Most product names don't really mean anything until their product defines them. Take, for example, "Kodak." In the late 1880s, New-York-born inventor and entrepreneur George Eastman patented roll-film and introduced the first roll-film camera. He chose the meaningless word "Kodak," because it didn't resemble anything else in his field, was imminently trademarkable, could be pronounced easily in most languages... and began with his favorite letter. Good thinking, George. By the time of his death, the word Kodak was recognized world-wide, and had become synonymous with film.
Nike, a name that has become synonymous with their brand essence, "genuine athletic performance," comes from the name of the Greek goddess of victory. The brand name was originally applied to a soccer cleat, after the company's first employee, Jeff Johnson, dreamt of the goddess Nike. That was 1971. Eventually, "Nike" would replace "Blue Ribbon Sports" as the company moniker. What did "Nike" mean to the American public, before it meant Nike? Well, at the time of the 2000 US Census, only 370,000 U.S. citizens over the age of 5 spoke Greek, and I would venture that, if you added in the entire population of Greek Mythology scholars, you'd still have less than 1% of the general population. So while 99% of the population probably could not identify Nike as "the Greek Goddess of Victory," you can bet that the vast majority of U.S. adults have heard of the sneaker. That's the power of brand marketing.
The same can be said for Toyota, Honda, Subaru, Nissan, and countless other words, once meaningless to the American culture.
Of course, some foreign products are doomed to fail in the United States, just because of their names. Topping that list would be "Pee Cola," a Pepsi knock-off marketed in Ghana (where the official language is English, by the way). Then there's "Pschitt," a French soda created by Perrier in 1954. The Japanese have "Pocari Sweat," a refreshing drink to replenish bodily fluids. And in the Middle East, a laundry detergent named "Barf" (the Farsi word for "snow").
Still, some companies have so much brand equity, they seem to be able to overcome difficult names.
When Apple introduced the iPad, Rob Enderle (writing for TechNewsWorld online, March 1, 2010) said folks initially hated the name. "When I first started writing about the iPad last year, I too called it an 'iPad'," said Enderle, "but readers convinced me that Apple wouldn't be stupid enough to give a device a name that sounded like a women's hygiene product."
Huffington Post contributor Eve Tahmincioglu echoed the sentiments of many women, noting, "the iPad name is also symptomatic of the lack of women engineers in IT."
But none of the bad press - including countless YouTube spoofs - seemed to slow adoption. In the end, people who wanted the product bought it.
So what's in a name? Or, to paraphrase Shakespeare, "would a rose, by any other name SELL as sweetly?" Hard to say.
Clearly, tragically misconceived or offensive product names can have a damaging affect on success. But the ultimate factor still seems to be marketing prowess.
That should take a little pressure off the naming process... and add a little to the marketing!
Michael Zimmerman is Senior Marketing Strategist at MarketPoint LLC, a consulting firm providing honest, insightful and effective brand and marketing services for business-to-business, education, and non-profit organizations. Visit http://www.yourmarketpoint.com to learn more.
Who Do You Turn To For Toyota Service?
Toyota has grown amazingly in the past century since its inception, to become one of the leading car manufacturers in the West. There are a huge number of popular Toyota models – the brand is well-recognised for its reliability. In fact, in July 2008 Toyota came out ahead of every other brand mentioned in the Global Pulse Survey, administered by the Reputation Institute of New York. Toyotas definitely have their own quirks and oddities, though – today we are looking at how to choose a good mechanic for your Toyota, both for new car service and ordinary car repairs.
Toyota car service – what to look for
Toyotas are very reliable cars; drivers note that their main tendency is just to keep on going and going, no matter what punishment you administer! Because of this you run a very real risk of leaving problems until they require major repairs, and have possibly caused related problems. Look for a car servicer and mechanic that:
- Makes it simple and easy to have your regular services performed (otherwise it can be tempting to leave them too long)
- Is experienced. Toyotas can be deteriorating before they show any overt problems, and it takes a skilled eye and ear to diagnose problems with them sometimes.
Other than this, we'd recommend a mechanic that follows all the general guidelines for high-quality work and excellent customer service. Your Toyota repairer should:
- Offer a warranty on their work, at least 12 months in duration.
- Give you an upfront quote
- Offer you the option to have your Toyota repaired at your home or work
- If you travel a lot, look for a mechanic that has a nationwide network to have your repairs done easily, no matter where you are.
Popular models of Toyota and their quirks
The mechanic doing your Toyota repairs should have experience with several of the popular Toyota models:
- 4 Runner
- Coaster
- Kluger
- Prado
- Supra
- Aurion
- Corolla
- Landcruiser
- Prius
- Surf
- Avalon
- Echo
- Lexcen
- RAV4
- Tarago
- Avensis
- Estima
- Lite Ace
- Soarer
- Townace
- Camry
- Hiace
- MR 2
- Spacia
- Vienta
- Celica
- Hilux
- Paseo
- Starlet
- Yaris
Each of these models has their own quirks – for example, Yaris's are known for their transmission issues, as well as ‘cosmetic' faults with climate control. Landcruisers need attention in the chassis and underbody area, especially if they do a decent amount of four-wheel-driving. The steering and electrics are often trouble spots on Corollas, and a mechanic skilled in Toyota repair will pay particular attention to these trouble spots.
Toyota Extra Care Vehicle Service Agreements- Right for You?
Toyota offers an addition to their factory warranty, the Extra Care Vehicle Service Agreement. Often you are able to include the cost of this service agreement in your lease, and in return you get scheduled servicing at a genuine Toyota dealer.
These agreements are good in some circumstances, but for many they mean extra costs on their car repairs and servicing over simply calling a mechanic when necessary. They are somewhat like an auto club membership – you have to pay the periodic fee, even if you don't use the available cover. There are also quite a number of mechanics Australia wide that can perform scheduled servicing for new Toyotas as specified in the log book, and using genuine parts – at a fraction of the cost of a service agreement. Having a third party perform your scheduled servicing will not void your factory warranty for new cars – this is guaranteed by Australian consumer law.
Owning a Toyota is even easier than usual if you find a convenient, skilled mechanic that ticks all the right boxes. In many cases the right mechanic is just in front of your nose!
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About the Author
Lube Mobile are "The Mobile Mechanics" equipped and trained to perform any Car Repair or Car Service. We have a mechanic come to you at a time and a place convenient - 6 days a week. Convenience, Quality and Service are guaranteed. For more information or to make a booking, visit <a href="http://www.lubemobile.com.au">Car Service</a>.
How can I tell if they are genuine Toyota parts?
My '09 Camry got smashed into a couple of weeks ago & has been in the body shop ever since. The guy said he has had to replace almost all of the driver's side pieces including a uni body piece. He also said he is using genuine Toyota parts, but how can I tell if they really are? The repair is already up to 7k.
You probably don't have to worry about it. 99% of body shops are honest and it's not worth it to lie to you.
If you're paying for it, tell him that you'd like copies of the invoices from the Toyota dealership for your records. It's not in your best interest at this point to be accusatory, so make sure you tell him that you just want to have complete records of the repair.
Man, 71, dies in breakdown lane tragedy
A 71-YEAR-OLD man has been hit by a car and killed after pulling over into the breakdown lane to check a load he was carrying on a freeway south of Sydney.
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