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You have little money but you want to raise money for your local charity. So how about a well publicized auction?

You will be benefiting from a whole pile of human emotions:

* The public's desire to give to good causes.

* Local business need for cost effective advertising.

* Local businesses wishing to be connected with good causes.

* The public's wish to purchase special items at good prices, whilst still being seen to be doing good.

* Local media's needs for good local interest copy.

It is going to be some hard work for you, but if you are organized, polite and persistent you will do well.

First of all - check with your local authorities as to the kind of permits etc that you need. Make sure you adhere to all rules - lotteries for example are heavily controlled - so get advice first.

Secondly as it is for charity you have to make sure that you keep excellent records and can account publicly for all auction gifts, all money taken and what the money is used for.

Now Publicity

Set the event for about 1 month ahead. Go to your local radio stations and tell them about it. Ask them to publicize it for you. Do the same with the local papers. You have a great local event so they will be interested.

Set up some flyers giving details of the auction. Also set up some posters that local businesses can put up. Leave a space on these so that they can promote what they are giving to the auction and ask donators to put them up in their shop and office.

Ask your paper to be at the event to take photos and provide a report on the results. If you can hold the event in order to purchase a particular item for your charity - that's great!

Getting Your Items

Go around local businesses and ask them to donate. Tell them:

* Their name will be mentioned during the auction item. - "Donated by....."

* Their name will be on the auction catalogue.

* Adverts in the auction will appear on radio and in news releases.

* They can put a poster up demonstrating what they have donated.

Try to encourage competitiveness by providing a special mention for key prizes.

Also contact all the members of your local charity and say same thing.

Try and get a few main/big items that will make your publicity stand out. For example a day's golf training with a local celebrity. Meal for 4 at a great restaurant etc.

The Auction

Be professional and see if a local celebrity or auction house or comic will control the auction for you. This does great for your publicity as well.

Have refreshments available and seating. This encourages people to stay.

Keep very good records and keep telling people the totals during the auction. Say things like - "another $50 takes us to a $1,000", "We are almost able to buy two xx's - just need to give a little more."

Ensure that the donators and bidders get good publicity and everyone feels that they have donated to a good cause.

Announce the final total and leave a bucket/tin available for other donations. Thank everyone and close the event.

Give the local papers and radio stations details of the event, the amount raised and what it is being used for.

Good luck!

© Copyright 2007 Biz Guru Services Ltd Lee Lister, a serial entrepreneur, writes as The Biz Guru, for a number of web sites including http://www.clikks.com where she sells her informational products. If you would like more information on guerrilla marketing and internet marketing then we have some great information and products at http://www.MarketingBuff.com

This article may be freely distributed if this resource box stays attached.

V.h.f. – Which Frequency are You on When You are Playing Golf?

Visual

Typically, people who are in a visual mode stand or sit

with their heads up and/or their bodies erect with their

eyes up, and will be breathing from the top of their lungs.

They often sit forward in their chair or on the edge of

their chair.

They tend to be more organised, neat, well groomed and orderly. More deliberate, more appearance oriented and sometimes quieter and are usually good spellers. Visual people memorise by seeing pictures and are less likely to be distracted by noise. Often they have trouble remembering verbal instruction and would rather read than be read to.

A visual person will be interested in how someone looks at

them and will respond to being taken places and bought things. They tend to use words like ‘see you later’, ‘I want to look at it’, ‘Show me’, ‘Focus’, ‘Watch it, be clear, foggy,

picture that, notice and it appears that…’

Hearing (Auditory)

Someone who is auditory will move their eyes sideways and

also down to the right. They breathe from the middle of

their chest. They typically talk to themselves and are

easily distracted by noise. They often move their lips when

they are mentally saying words. They can repeat things back to you easily.

They may find maths and writing more difficult and spoken

language easier. They like music and learn by listening.

They memorise by steps, procedures and sequences. An auditory person is often interested in being told how they’re doing, and responds to a certain set of words and phrases like: ‘listen, talk to, said, speak, sounds like, hear, good to

talk to you’.

Feeling (Kinaesthetic)

They will typically breathe from the bottom of their lungs

so you’ll see their stomach go in and out as they breathe.

Their posture is often more slumped over and they often move and talk very slooooooowly. They will typically access their feelings and emotions to ‘get a feel’ for what they are doing. They respond to physical rewards and touching. They also stand close to people and touch them. They are often physically orientated people (athletes). They may move a lot and they memorise by ‘doing’, or walking through something. They use words like: ‘feelings, get in touch, hold, grasp and handle’.

***Questionnaire***

You may not know whether you are predominantly a visual, hearing or feeling person because of course the vocabulary we use comes to us naturally. However, the following questionnaire will help you to discover which preference you may have. It is unlikely that you will be 100% visual, hearing or feeling, but it is very useful to know which one you favour.

VHF COMMUNICATION CHANNELS QUESTIONNAIRE

Read each question in turn and circle the letter a, b or c as

the answer which applies to you:

1. What would make you suspect that someone is lying to you?

(a) The way they look at your, or avoid looking at you

(b) Their tome of voice

(c) A feeling you get about their sincerity

2. How do you know that you have had a good day golf coaching?

(a) A things to do list with everything ticked off

(b) A productive lesson or good news over the telephone

(c) An inner glow, a smile, a feeling of deep satisfaction

3. What kind of activity do you prefer on holiday?

(a) Seeing the sights and local colour, visiting a museum or

art gallery

(b) Attending a concert or a good talk about something you are interested in

(c) Lazing on a sun-drenched beach, swimming to cool off

4. Outside of golf which of the following groups of hobbies appeals most?

(a) Cinema, photography, art, interior design

(b) Playing a musical instrument, listening to music, singing

(c) Sport (other than golf), cookery, gardening

5. Which television programme would you prefer to watch?

(a) A programme about painting or art

(b) A music programme

(c) A wildlife or drama

6. Which would you prefer as a treat?

(a) A weekend break to somewhere you have never visited

(b) A personal dedication on the radio

(c) Your favourite meal with good wine and good company

7. Which is the best way for you to unwind at the end of the day?

(a) Watch TV

(b) Talk on the phone or to a friend at the pub

(c) An aromatherapy massage

8. If you wanted to thank or reward a friend for a favour which of these would you do?

(a) Write them a thank you note

(b) Telephone them

(c) Give them a gift

9. Which accessories do you like to have in your home?

(a) Lots of pictures and good lighting

(b) MP3 player, i-pod, CD player

(c) Comfy sofa, comfy bed

10. How would you discipline a naughty child?

(a) A stern look or frown

(b) Shout or use the tone of your voice

(c) Punishment by deprivation i.e. take something away

Work out how many a’s, b’s or c’s you are and then put them in order –

a) is for visual

b) is for audio

c) is for feeling/kinaesthetic

If you have 6 a’s, 1 b and 3 c’s then you are 60% visual and

will learn more effectively if your coach uses language which

helps you to visualise what you need to be learning.

Conclusion

The first rule of the Confidence Caddie programme is all about getting to know yourself and how you tick. It is up to you to understand what makes you tick in order for you to get the best out of life and to gain clarity on what works for you and what doesn’t.

It is your responsibility if you are going to achieve the

success you seek in any area of life including golf. So next

time you are having some instruction if you do not understand how a skill is being taught to you speak up and help the Coach understand how you need to be able to be instructed.

The Coach is there to help and will be only too glad to explain in a way that will help you to move on; if he or she isn’t then change coaches!

It is all about communicating – both externally and internally.

Any questions on this and any other tips or articles don’t forget to contact me via the ‘Ask A Question’ on my site.

Till next week …

Gail Smirthwaite

About the Author

Gail Smirthwaite is a leading GOLF CONFIDENCE COACH. She currently writes for Lady Golfer Magazine and is the new ‘Golf Agony Aunt’ in National Club Golfer. Gail also trains on the PGA Continual Assessment Programme for UK Professional Golf Coaches and she also coaches Alison Nicholas, US Open Champion and Captain for the Solheim Cup 2009.

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John Simpson takes top spot at annual Rotary golf tournament
John Simpson putting on the seventh green. Michael Mee Pell City — Radio personality John Simpson won the annual Rotary golf tournament held at Pine Harbor Country Club last weekend.

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