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Intrepid Neon
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Every once in a while someone conceives of a commercial campaign that hits with the realness, poignancy and vision reminiscent of the Great American Novel (adapted of course for a commercially saturated generation with a 30 second attention span); a commercial which captures the frustrations and aspirations of its time and holds them to the light of the nation's most cherished ideals.
In its summer campaign titled "Go Forth", Levi's achieved this in a poetically compelling and commercially brilliant way. The two commercials produced by Wieden+Kennedy are set to grainy 1890s recordings of Walt Whitman reciting two of his masterful odes to the intrepid American spirit, "Pioneers! O Pioneers!" and "America".
The first commercial (linked at the bottom of this article) opens with a young man standing in the wilderness at dusk, flaming torch in hand. As thunder rolls in the background, Whitman's words, "Pioneers! O Pioneers! Come, my tan-faced children, Follow well in order, get your weapons ready," sound like the rallying call of a generation and in every corner of the nation young people look up as if suddenly alert to the possibility and adventure in the world. Whitman's recitation continues over images of young people gathering, suiting up in jeans, and preparing to emerge from concrete cities into nature, danger and the unknown.
The second commercial (linked at the bottom of this article) opens to a night scene, dimly lit by a flickering neon sign that reads "America". The sign is crooked and half-submerged in water and the debris in the background suggest a city in decay. As flares explode over the sign, alluding to a certain poignant verse in the national anthem, Whitman begins, "America. Center of equal daughters, equal sons. All, all alike endear'd". The images that follow - derelict apartment buildings, violent protest - tell of troubled times while others - young, vibrant, muscled people flexing, climbing, jumping, kissing - allude to an enduring strength and beauty in the American character.
The commercials tap deep into the consciousness of today's youth - teens and twenty-somethings increasingly disillusioned with the world they are inheriting; they tell a story about corruption and decay, crisis and stagnation but also about great American ideals, how they endure and how they can be recaptured. "What happened to that pioneering American spirit?" the commercials seem to beg of the viewer. "What happened to that brazenness that looked west across America at danger and the unknown and saw opportunity?"
As much as I hate to see great American literature co-opted to sell clothes, I have to hand it to Levi's and W+K for feeling the pulse of a generation. What's more, I really hope Gen Y can recapture some of these ideals, and more than just aesthetically. For the web piece of the Levi's campaign, W+K invented the fictional character Grayson Ozias. At the risk of elevating a commercial gimmick to art, maybe there is something valuable we can take from him:
"I left my home and all I knew because I feared the complacency that was growing in me. I feared that I would be content to never experience anything of America beyond the city in which I was born. But after hearing Whitman, this complacency became unthinkable, and my comfort became my greatest burden."
Commercial 1: http://www.youtube.com/v/mAXpJSvW5mA
Commercial 2: http://www.youtube.com/v/_uBsV8wAEhw
Tariq West is a Gen-y explorer interested in the interplay of technology and culture. He writes on these topics on his blog "Tariq's Take" at http://www.tariqwest.com. You can read the original posting of this article here.
Pattaya Nightlife: Walking Street
And generally speaking, most of the nightlife action that tourists are looking for is going to be found in South Pattaya where the largest concentration of bars, massage parlours, and discos line the world-famous neon-lit strip known as Walking Street. No matter which Pattaya hotel you are staying in, everyone will be able to refer you to this section of the city. Completely unique to Pattaya, and completely raunchy in nature, this is where you come for no-holds-barred partying. And while you might be safer back in one of the Pattaya hotels, if you truly want to experience the nightlife of the city then Walking Street is where it's at.
The area is completely pedestrianised after nightfall, and is a complex blend of sex, food, clubs, disco, shopping and fun. This is the Thailand most travellers come to experience, the decadent underbelly that most of the civilized world keeps hidden behind curtains, but Pattaya displays with all colours wide and bright. Clubbing is the name of the game on Walking Street, and it literally is up to you as to what type of experience you are going to have to. Coming to Walking Street from your Pattaya hotel means having an adventure, so individuals who are shy or extremely moral-bound might want to avoid coming to this area, because you are going to see and experience things that you will never see or experience anywhere else in the world. If you are after decadence, then you have come to the right place.
Whether you choose to start with the Airport Club with its girls dressed in airline hostess outfits or head on over to the Blues Factory with its earthy rock and blues every night, there are a variety of venues to choose from. Some of them are tamer than others. While the Blues Factory is probably one of the most laid-back experiences, places like the Candy Shop or Club Boesche have plenty of uninhibited women ready to pander to the intrepid wanderer. Club Insomnia is a more traditional club with plenty of techno and a large dance floor, while the FLB is an eclectic mix of older individuals. Goodfellas is a bar and restaurant with ESPN and pool tables, and if you are after the ultimate hip-hop experience then the Lucifer Disko TK is the place to be. For a completely adult experience away from the sanctity of the Pattaya hotels, the Roxy is the place for you, as this is one of the few places where it is adults-only.
All in all, there are literally dozens of restaurants, bars, clubs, discos and more to choose from, and exploring your options is the only way to uncover the perfect fit for you.
About the Author
Lek Boonlert is an editor and content reviewer at DirectRooms and is responsible for all hotels content.
My stereo turns off when I turn my headlights on, 98 Dodge Neon, Dual XR4110.?
I have a 98 Dodge Neon and it was hooked up to an Infinty stereo out of a 95 Intrepid. I took that one out and My brother hooked up a Dual XR4110 Digital Media Receiver directly because I dont have the wiring harness. And he didnt hook up the big brown wire and the blue remote wire. I was driving it tonight and when I turned the headlights on, it turned off and I couldn't turn it back on. Does he need to hook the brown one to the metal thing? because he didnt even but that on the stereo because i don't have a mount yet.
Yes - I would take it elsewhere and have it installed properly
before any more problems arise...
Inside the Rebecca Minkoff Sample Sale
A line of intrepid bag enthusiasts stood in a line that stretched halfway down the block and around the corner to get first dibs on the goods at Rebecca Minkoff sample sale.
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