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Lexus Camry
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Here are some more information for Lexus Camry:
As part of the whole campaign for the all-new 2007 Lexus ES 350, this automobile brand has come up with an extensive and integrated marketing campaign. The 2007 Lexus ES 350 is actually a luxury sedan. At present, it is still in the process of making itself known not only in car and auto shows but also in showrooms as well. Since the Lexus brand of vehicles is known for its line of luxury cars, the marketing strategy for this new sedan surely would also match its reputation.
As per the new campaign for the luxury sedan, it holds a tag line which asks the market and the consumers around the globe: "Is it possible to engineer desire?" For the most part of this strategic campaign, the United States and the rest of North America would be the main focus. And the highlights for the whole campaign would shine on the Lexus ES 350's L-finesse styling, advanced engineering, as well as on its class up luxury features.
Previously mentioned, the new sedan holds the L-finesse styling. This kind of styling is actually considered to be a new design language used and spoken in the automobile brand's complete sedan line up. It is also considered to be a philosophy which has ground its roots in balancing contrasting elements. And as part of this styling and philosophy, the new Lexus ES 350 is known as the sedan that has been designed so as to inspire longing.
This sedan is actually the third vehicle in the whole Lexus family of vehicles to spurt out from the mentioned styling. It exudes simplicity yet it holds contrasts in its significant design. It features a panorama glass roof which actually covers the entire cabin to the distinctive wrap-around tail lamps. If you are looking for curves, the ES 350 has these. It also boasts of sculpted counter-curves that exude an aura of gracefulness and movement.
Deborah Meyer, the vice president of marketing for the Lexus brand, exclaims, "The vehicles advanced engineering and distinctive styling come together to inspire the theme of engineering desire. The new campaign demonstrates how the ES is designed to appeal as much to one's heart as to one's head."
The campaign for the vehicle has already started and sure enough the whole country would be swamped with advertisements and pieces of information on the Lexus ES 350. The company would be using various channels of media like national television, print, broadcast, radio, wallscapes, bulletins, transit shelters, and commuter cards among many others. In line with this, Meyer continues, "From the inside out, the all-new ES makes a dynamic statement of personal style and luxury, and the new ad campaign shows how the new ES embodies that personality of sophistication and elegance."
Auto Parts Corner would surely be updating its collection of Lexus parts now that the new Es 350 is out to conquer the automobile world.
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Tracy is a 29 year old researcher and writer from Dallas, Texas with extensive experience in writing auto-related articles and covering automotive related events. She is currently a contributing writer for a leading automotive e-zine.
Camrys Have a Problem
From www.caroftheday.org
I have a small problem. I don’t care for the Toyota Camry. And when I say “I don’t care” I really mean “I wish I had a Spy Hunter style missile launcher to destroy them.”
If there was a Camry Haters Anonymous I would attend the meetings and introduce myself with “Hi, my name is Gary, I’m a Camry Hater.”
Why do I hate the bestselling car in America? It is kind of a long story. I recognize that a Toyota Camry is a well made car. If you own a Camry, I mean no personal offense, but the Camry has no soul.
A Camry wasn’t made for people who like cars. A Camry has no idea of what is fun about driving. A Camry represents what would happen if Consumer Reports ruled the world.
If you have no passion about driving or cars, if you only care about getting from point A to point B, if you think of your car and your dishwasher in the same thought, then the Camry is right for you.
A Dishwasher and a car in the same thought? There isn’t a “The Truth about Dishwashers” website for a reason. A dishwasher is a dishwasher. It is a simple appliance that makes your life easier. People aren’t enthusiastic about their dishwashers. Even the yahoos at MTV don’t have a “Pimp My Dishwasher” show to further help the youth of America’s brain to leak out of their collective ear.
Paul Walker and Vin Diesel won’t be starring in a film entitled the “The Clean and the Cleanliness”, that highlights the underground world of dishwasher racing. We won’t hear cheesy lines like “I clean my dishes in a high speed, no spot cycle, in those ten minutes or less I’m free.” or “Ask any dishwasher, any real dishwasher, it doesn’t matter whether you clean your dishes with a drop or a gallon, clean is clean!”
That is because a dishwasher is a freaking appliance! There is nothing to be passionate about, it is just an appliance.
And that is my problem with the Camry, it is an appliance. It has no sporting soul. It’s not that “fun-to-drive” is low on the Camry’s priority list; it is that “fun-to-drive” isn’t even on the list, or on the list next to the list of good things about a Camry.
This hatred for the Camry is contagious to other cars that are related to the Camry.
Whenever I see a Lexus ES, I don’t see Lexus’ excellent entry level luxury sedan. I don’t see a car that is an amazing combination of value, quality and luxury. I see a tarted up Camry! I see Toyota tricking people in buying “Fancy Camrys”. I’m ticked at Toyota for tricking these people into buying a dressed up Camry.
When I see a Toyota Avalon I simply see a bloated over-sized Camry. The Corolla is simply a mini-Camry wannabe. A Highlander? I don’t see Christopher Lambert on his quest to be “The One.” I see a Camry SUV.
And the worst offender, the worst pretender, the most confusing vehicle of all is the Toyota Solara. I seriously can’t believe that people buy this car. I would rather eat glass than own a Solara.
I just want to grab the Solara owners and ask them “what were you thinking?” Were they even thinking? The Toyota Solara is an automotive oxymoron. It is the sporty Camry. I can’t imagine someone being a the car lot looking at a Camry thinking “this is a fine car and can probably do a fine job of cleaning my dishes, I wonder if there is a bloated coupe version of this car with a lame name?”
Do they even know that they just bought a Camry coupe? Or are they unsuspecting victims thinking they bought the cool Toyota coupe?
Because the Camry appeals to the people who don’t care about the joy of driving it attracts a disproportionate amount of bad drivers. The next time you on the road and there is an obliviot (oblivious idiots) doing a famous job of horrible driving, more often than not it will be a Camry or Camry-base vehicle. I’m talking about cars doing a 14-point turn on a 2 lane road, cars backing up the entrance ramp, cars sitting through green lights and driving 15 miles under the posted speed limit.
So that is my cross to bear. I hate the bestselling car in the country and am forced to see them everywhere. And if you hear of some horrible Camry hate crimes I promise it wasn’t me.
PS - There is one exception to my blanket Camry hate and that is the new V6 SE it has a bit of soul and some respectable performance numbers.
About the Author
Drag racer, automotive enthusiast, writer, car purchase consultant, comedian, and general speed freak writes about cars.
2002 Toyota 4runner, 2003 Lexus ES300, or 2010 Toyota Camry?
Which one would you drive and why?
The 2010 Camry, Lexus is nice but its 7 years old, the 4Runner even older. Seven years of wear and tear is fairly significant.
Goodyear introduces new ComforTred Touring tire:
Since its introduction in 2004, more than nine million Goodyear Assurance ComforTred all-season tires have hit roadways in OE applications and in the replacement market.
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