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Magnum Dodge
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 2006 2007 DODGE CHARGER MAGNUM 300C SRT8 TELEMATICS MODULE BLUE TOOTH UCONNECT  US $174.99
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 05 06 300C SRT8 Aspen Commander Grand Cherokee Magnum Ram Navigation DVD 033AD US $79.00
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Back in the automaker's heyday, the Imperial was the top of the line car for Chrysler. Big, bold, and luxurious, the opulent Imperial line was eventually cancelled, but the car would later show up from time to time as a top of the line Chrysler model, just above the New Yorker. Fortunately, an ugly late 80s/early 90s version of the car never caught on, but the damage was already done. The Imperial name was sullied! DaimlerChrysler [or DCX] is hoping that you have forgotten those truly horrible Imperials as they show off a concept Imperial at well attended auto shows throughout the US in 2006. Will the Imperial make a come back? Maybe, but they need to work on the concept first!
The best thing that has happened to Chrysler was its "merger" with Mercedes to form DCX. Okay, now I have said it. Initially, the relationship between the two companies was extremely rocky but thanks to good management, many of the earlier problems have been worked out. Today, several products which are in Chrysler, Jeep, and Dodge showrooms are there thanks to the cash infusion of DCX. Indeed, the Dodge Charger, Dodge Magnum, and Chrysler 300C are each directly derived from older "M" body Mercedes platforms. This platform has allowed Chrysler to build a line of popular rear wheel drive cars and the three names I just mentioned are part of that line.
Enter the Chrysler Imperial.
Based on the Chrysler 300C platform, the Imperial will be stretched by several inches and sit taller than the 300C. Borrowing styling cues from the Rolls Royce Phantom, the Imperial could retail for at least $60,000 and put it in the same category as models from Cadillac, Lexus, Infiniti, and even Mercedes.
Fine luxurious appointments including leather seating, real wood trim, special interior lighting, and a potent engine are some of the features of the Imperial. Above all, the car would swing Chrysler up market to grab customers fleeing for competing brands. Hey, you need something a bit more luxurious than the 300C to keep upwardly mobile customers in the house!
Ultimately, the decision to build the Imperial may not come from Detroit, but from Stuttgart, the home of Mercedes. If the model is perceived to compete directly against various Mercedes models, than the Imperial will not see the light of day. Then again, a revived Imperial could further strengthen the Chrysler name and help the make compete better against the likes of Buick, Cadillac, Lincoln, Infiniti, Acura, and Lexus.
Time will tell, but the Imperial concept is certainly intriguing. The front end is a bit dowdy, so some reworking of the car is certainly warranted. In all, I hope that the Imperial is revived.
Copyright 2006 – For additional information regarding Matt Keegan, The Article Writer, please visit his blog for wit, quips, and freelance writing tips.
Dodge Challenger to be Built at Brampton Plant
DaimlerChrysler earlier announced that the 2008 Dodge Challenger will be built at its Brampton Assembly Plant near Toronto.
Reid Bigland, the President and CEO of DaimlerChrysler Canada, said, “It's good news that the Dodge Challenger will be added to the Canadian production line-up. Quickly bringing desirable new products such as the Dodge Challenger to market is critical to keeping our plants humming and our dealerships busy."
Before, the Brampton plant manufactures vehicles like the Chrysler 300, Dodge Charger and the Dodge Magnum and the plant also works on three shifts. Now, it will be joining the Dodge Challenger in its auto repertoire. Production of the Challenger will start next year. Preparations to ready the plant, the production of Dodge body parts, and other facilities for the Challenger are now underway.
"Brampton is our first plant to demonstrate the ability to build four models on one line," said Frank Ewasyshyn, the Executive Vice President for manufacturing of the Chrysler Group. "As we continue to expand our new model lineup and further implement our flexible manufacturing strategy, other facilities will also have this capability," he adds.
The Dodge Challenger concept was showcased at last year’s North American International Auto Show (NAIAS). The production version, on the other hand, will be true to both its classic and modern origin. So far, the Challenger is the first coupe to be manufactured on Chrysler Group’s large car platform. The coupe will be sharing a similar platform with the Chrysler 300, Dodge Charger and the Dodge Magnum.
The new version is engineered to become a two-door, HEMI® V-8-powered, rear-drive vehicle that will boost its ancestor’s drive feel and capabilities. The company has placed a clock along with the concept car to do the count down to the unveiling of the production version of the Dodge Challenger at the Chicago Auto Show in 2008.
"Our speed to market means that Challenger production is now measured in only days," said George Murphy, the Senior Vice President Global Marketing, Chrysler Group. "The ability to quickly react to ever-changing consumer tastes is a competitive advantage for the company."
Dodge’s clock reflects anticipation and it will just a little time before the new Challenger will be available in dealerships. Moreover, the company has already seen ardent feedback to the Dodge Challenger. With its bold and powerful charisma, no Dodge enthusiast or auto aficionado, for that matter, would ignore its radiance. As a fact, 1.5 million visits are recorded on the Dodge.com Web site in 2006 and 20,000 potential customers have asked the company for more product information regarding the all-new Dodge Challenger.
About the Author
Katie Jones writes for a local newspaper and her beat involves the latest updates in the automotive industry. She is also working on her book on cars during her spare time.
is there a chance that a headlight will fit bith an 07 and 08 dodge magnum?
I need a headlight for a dodge magnum 2008 and i found a set that is supose to fit from 05-08. but there is such a body style change should i trust the factory rep that said it will.
The headlight bulb should fit, the headlight housing is different for 08.
Regional Briefs 5/6/2010
REGIONAL BRIEFSLLVSA bills mailed out todayDURYEA - The Lower Lackawanna Valley Sanitary Authority is mailing second quarter sewer bills today. Payment is due June 30.Bills not paid by June 30 will be assessed a 5 percent late fee, according to the LL
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