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Radio Climate
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Promotional Risk... Is it worth it? Over the past decade, there has been tremendous growth in consumer and business product releases, bringing challenges to consumer and B2B marketers to differentiate brands. The ever changing media market increases the complexities, for both offline and online marketing professionals. The combined formula, with the recent recession and ongoing downturn of this economy, leaves marketers with an environment that is unique to any year in history, with a challenge that only the riskiest of marketers will survive. Are you willing to bet your marketing, advertising, public relations or promotions career on your willingness to take a risk? If you do not include this risk in your promotional strategy, while your competitor does, what will happen? Will your marketing competitor win market share that you have lost or will the safe road you have taken pay off? It is my experience that you must take the promotional risk. You are about to learn why you should include promotional risk coverage in marketing strategy to engage the consumer and secure a larger market share, during this recession. Follow these simple steps in marketing promotions strategy and build big brands that will stand the test of time.
There is no argument that consumers are responding to large cash and prize giveaways. Your marketing research can stop with the review of network programming you find in recent shows like Deal or No Deal, Price Is Right, Who Wants to Be A Millionaire, and the many other network promotions which include large prize and cash offerings to both gain consumer loyalty and increase ratings. Radio and television stations, newsprint and magazine publications, online and offline companies alike are all tapping into the simplest of strategy to increase viewers, visitors and readership, while gaining promotional affiliations and sponsorships. The strategy is simple. They are taking promotional risk.
This promotional strategy doesn't require the risk to your company or your job, which you might initially assume. You give away cash or large prizes. Everyone likes to win and most people like to see others win. As long as you protect yourself and company with promotional risk coverage, you will also be the winner. Your prize offerings are based on the odds of a winner claiming the prize. As long as your promotional strategy does not include a guaranteed prize offering as the only prize, your company can include promotional risk coverage with the promotion. Promotional risk coverage can be found in promotions like you see on television, hear on the radio, read in newspapers, magazines, see online or in internet marketing promotions. They offer the consumer a chance to win, and when there is a winner, your company is protected against having to pay the winner. Much like you insure your car from an accident or your home from a natural disaster, you can cover your promotion against a risk associated with the liabilities of giving away large valued prize amounts. The cost of promotional risk is minimal, literally a fraction of the prize value, and is based on the promotional odds, the prize value, and the number of chances given to win the promotion.
The strategy behind marketing promotions, which include promotional risk coverage, is simple and enables companies to differentiate brands in a very competitive market. Promotional risk covered promotions open up possibilities to offer larger prizes than most companies can afford, or would want to take promotional risk on. These large prizes are proven to increase registrations of online users, traffic in stores, and sales at any given time, leads generated both offline and online promotions, and build large brands through consumer loyalty. The strategy is to include a prize offering, which can be based on a game of skill, game of chance, or the redemption of an offer.
With Games of Skill, you could include promotional risk coverage in offering someone a chance to win up to $1,000,000 in a sports promotion. You have probably seen such games of skill in basketball promotions of a random fan shooting a basketball from half court. A football promotion might include a punt or throwing contest, or a hole in one coverage for golf promotions and tournaments.
Games of Chance are found in online marketing promotions and Internet marketing, with sweepstakes, online contests and games. You might see them in offline promotions for trade shows and events where B2B marketers or consumer marketers are holding drawings to increase traffic to events, increase customer response and generate leads.
Promotional risk coverage can be included in marketing promotions to protect companies against over redemption of coupon offerings and fix promotional marketing budgets for both consumer and B2B marketing strategies. Conditional offerings, such as conditional weather rebates, can add to marketing promotions to engage consumer involvement in the promotion and increase promotional coverage and public relations of the marketing effort.
Over redemption coverage allows promotional risk coverage to prevent the variable costs associated to budgeting of a marketing promotion when there is uncertainty about your program's response rate or outcome. Promotional risk companies cover the cost of excess redemptions or responses, whatever the value of the prize, rebate, coupon, or premium. This allows you to plan promotional expenses to the penny, eliminate budget overruns for higher than expected response, and stretch promotional dollars for a maximum market impact.
The bottom line is magnified during the current economic climate, within every department of every business, small or large. To drive business in a recession, or any economic downturn, marketers must find new ways to gain and maintain market share. Those who realize that the success and longevity of their brand is in the hands of the American consumer will stand far ahead of the competitor. In order to engage the consumer and gain brand loyalty, the savvy marketer provides that consumer with benefits which will entice reaction. Consumers react to what they perceive is in their best interest. Find that formula in promotional risk coverage and you will benefit.
Julie Ross is an e commerce advertising, Internet marketing, advertising and promotions executive with over 20 years experience in traditional and online marketing. With a specialty in strategic planning for marketing promotions. Ms. Ross works with companies to design promotions, which generate brand awareness and customer response. For a fixed fee, which is just a fraction of the prize value, companies can offer customers and employees the chance to win life-changing prizes. When there is a winner, your company is given the prize money to award your winner. Promotional Risk is not something you want to take without the proper promotional coverage. Increase traffic and generate targeted leads with promotional marketing campaigns for your business. http://www.B2BMarketingPromotions.com
Mars, Europa, Titan & Climate Change - Whats The Link ?
Techniques pioneered by the European Space Agency (ESA) for use on Mars, are set to have a very down to earth use here on planet Earth and beyond to the Icy moon Europa circling the Gas Giant Planet, Jupiter. As well as Europa, another Ice moon "Titan", the biggest of Saturn's Moons, is also a target for study.
ESA's Mars Express has aboard some pioneering radar experiment currently investigating the Red Planet and searching for any evidence of sub-surface reservoirs of water and ice. This technology holds great promise for subsurface oceans under the icy crusts of Europa and Titan as well. In our experience to date, liquid water = Life!
However the technology used by Mars express cannot be used directly here on earth, as the frequency of 5 Mhz used for Mars would quickly interfere with radio communications. Experiments are currently underway to adapt the technology for use at 435 Mhz where the radar will not cause disruption to earth based communications.
So what are these experiments all about? In a boost for earth science research, funded by ESA's General Studies Program, a new study, which has been dubbed the Advanced Concept for RAdar Sounder (ACRAS) is underway. This technique has been proposed once before by ESA in the late 90's, however at that time the technology was not available to filter out false signals. These false signals come firstly from the earths Ionosphere and then secondly from terrain outside the radar's target area.
ACRAS appears to have found a way around this problem by the use of multiple radar beams, in this case 3 beams, each with slightly different properties, using the principles of the Doppler effect. The Doppler effect is best demonstrated by the changing pitch of siren on a fast moving vehicle, as it first moves towards you then away from you.
This new study is meeting with success and opens the doors for even more precise instruments that could work around Earth. A satellite fitted with this type of radar could accurately estimate the ice sheet thickness of the Antarctic and other ice covered regions. The data coming back would reveal the three-dimensional internal structure of the ice sheets, the contours of the underlying terrain and give information right down to the bedrock. Watching how this changes over time will give climate scientists invaluable data. Currently, expensive and difficult drilling programs largely do work such as this.
As we all hear in the news day after day, melting ice from the Polar Regions are set to have a huge impact on climate change. The most recent example of this is the evidence of a potential large scale break up of the Ross Ice Shelf in Antarctica. Not only could this work make a real difference to our understanding of the effects of climate change here on the lovely blue green planet we call home, it could unlock the doors to the search for life in our own solar system.
The ACRAS study is set to conclude in October this year and although a fully-fledged earth based satellite mission is a long way off yet. Florence Heliere, the ESA study officer says, "We hope to conduct an airborne test of the technique." Source: ESA.
So as you go out to gaze up at the night sky, looking at the prominent planets Mars and Saturn in the early evening and Jupiter late in the evening. Spare a thought for the hardworking scientists who have made it possible for this pioneering work to be done.
About the Author
Ian Maclean - Author, Presenter and Science Show host
http://www.nightskysecrets.com
Discover the hidden secrets of the night sky for yourself.
http://www.askthescienceguru.com
Just Listen or Download and subscribe to the RSS feed of the latest podcasts from my weekly radio show "The Science Hour"
does anyone know if a 1998 civic climate control/radio bezel fits on a 1999 civic???
does anyone know if a 1998 civic climate control/radio bezel fits on a 1999 civic???
i got my radio stolen and the crook completely broke the climate control/radio bezel and i was wondering if the 1996-98 model fits the 1999-00 model? thanks.
The 1996-1998 Honda Civic has a "single din" radio opening. The air flow is located in the center between the two buttons, rear defroster and the emergency flasher. The climate controls is located below the radio.
The 1999-2000 Honda Civic has a "double din" radio opening. The air flow is located slightly to the right by the climate controls. The rear defroster and the emergency flasher is located at the bottom of the radio. The climate controls is located to the left side of the radio.
Based from that it won't fit. The 1996-1998 model has the airflow tube inside that splits into two, the left and the right. The 1999-2000 model, has a different airflow tube inside, which is almost one tube, which directs the airflow to the left and right
To make it fit, if creative enough, the center console must be replace, the airflow tube inside must be replace. The wiring should be the same, if not, modifications and re-wiring must be done.
Turnbull in another turnaround
MALCOLM TURNBULL has embraced a more conciliatory tone on climate change policy, conceding that Tony Abbott's alternative scheme, which he once ridiculed as ''bullshit'', had positive aspects and could work in the short term.
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