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Radio Rep
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According to research of trendwatching.com the year 2011 will have changes in consumer behavior which screams for a change in business behavior and attitude as well. No more Business as Usual please, when you want to keep the edge. Here are the first three points trendwatching.com is pointing out of the eleven findings
1. Consumers will look for more realness and human touches Chances for dealerships to engage with social media sharing more than ever. Consumer's are craving for more authenticity, realness, human touch and less canned approaches to win their business. When dealerships taking the time to analyze, or even better watch the behavior and comments of their followers - you'll gain insights to moods, wants and even their location, which then enable the dealership to send out targeted messages. Geo location based applications like Foursquare, Gowalla and Facebook detected these trends early, early on and made targeted advertising for businesses to their clientele an easy and achievable task.
2. Consumers will be more prone to try new products and services Danger for dealerships - falling in old and not any longer workable habits. The old formula "one time a Benz or Chevy driver always a Chevy driver" is a tale of the past. Due to globalization of new products and services the customers becoming more liberal, more tolerant and also more experienced to digest information. This means, the customers knows more than you - the sales professional - when arriving in your showroom. TMV or True Market Value, Show me the CarFax or Yelp reviews are not any longer just terms an insider buyer knows how to obtain the best deals or to questioning the heck out of the sales persons' brain. Since manufacturers producing more models than anybody possibly can handle or needs to buy a car, customers making decisions based on following facts
- Car Makers who are understanding the value of human globalization (Ford and their new so called World Cars) and engaging in a s subliminal but consistent way via social media interaction, and
- Companies who will offer the biggest value (maintenance free plans, Hyundai Assurance programs, Chrysler's "you don't like it - you bring it back", etc.) to potential buyers. Further transparency is the next big word, you'll hear more and more, especially on dealership levels.
- Transparency on dealer levels are easy to achieve, when...., when the processes are in place and everybody in the dealership buys into the idea what needs and has to happen. However, transparency and reputation can be the evil twins for a dealer or Santa Claus and the Easter Bunny at once, presenting surprises like positive reviews, testimonials, rankings and ratings displaying your performance for everybody to see. It is essential for each sales professional to ask not any longer only for referrals but also to follow up and guide the customers post sales to review site that count in the automotive industry. Ask for a good grade and let the customer tell everybody how great you are.
3. Targeted pricing and offers for your potential customers The times of the good old shotgun advertising - blast out your pellets or in this case your ad message and possibly you'll hit one or two potential clients and trigger a purchase are over. I actually don't care what your advertising agency or offline advertising rep is telling you. The fact that "radio and print is so hot right now and will never die" - is just not true, especially in the huge Metro markets. Rather going for the rabbit hunting approach, blasting into a bulk of running rabbits and two will possibly not make it. Instead develop the skills of a sniper. Sit in your hideaway, observe the target(s), make no noise and wait - wait until you see the desired 13-pointer, mark it - and "boom" - touche. You got this large deer because you were hiding out where the pack is eating - you targeted exactly the location where you'll find the best of the best. So, I am asking now, why don't you "hide out" where your customers are today? Online! For example: Look at your fan base on Twitter, Facebook - what is your average follower age group, are these more female or male customers, are they actively engaging with comments on your postings? Target your message! A Nielsen Study revealed that Baby Boomers just discovered the power of Facebook around a year ago, and this particular customer group loves to shop online (THOUGHT: are you offering a shopping card / check-out for your automotive parts and accessories)? The second group of valuable customers - The Generation X is looking for offers or amenities who are considered "convenience factors" - like real-time online service scheduling, pick-up service and drop-off loaner cars for families with little kids of two and more - and the most upcoming digitally involved and engaged generation - The Millennials - are having more than 2 social media profiles, using text messaging on mobile devices more than they use the device to phone around. Using texting to submit your instant mobile coupons and discounts, flash sales and even dynamic ad hoc pricing will make you "hip" in their eyes and gain you the edge.
This concludes part 1 of Trends for 2011 - What is your customer up to Part 2 will be posted in the next couple of days.
VJ (a.k.a. Volker Jaeckel) is the Social Media Buzzer. 25 year veteran in Sales and Marketing, with specializing in Digital Marketing, Social Media Marketing specifically for the automotive industry.
Kimberly Ms. Mtv-Former Mtv Reporter Launch International "online Radio 1" & "south Coast Live" Tv
Kimberly Ms. MTV launches international hip hop radio and tv show South Coast Live. She started as a MTV online reporter stationed in Houston, TX while sending reports to New York City. Kimberly Ms. MTV was responsible for locating independent artists in Houston. "Record labels and A&R reps knew Houston has a lot of talent but spread out across the city and were hard to locate my job was to go underground and bring the talent to the forefront." Some of the people Kimberly Ms. MTV has worked with include Cash Money Records, Pimp C (R.I.P), South Park Mexican, Yungstar, Lil Troy, Big Pokey, HAWK (R.I.P), DJ SCREW (R.I.P) and many more.
All these people worked hard to build their underground reputation long before she stepped on the scene. "I saw they deserved recognition on a national level. I helped plug them to major magazines, television and record labels to get the recognition they deserved." MTV gave these artists exposure they never had on a commercial level. Kimberly Ms. MTV was largely influential for bringing Houston's independent talent to commercial recognition which many times led to major record deals.
South Coast Live is the first national hip-hop entertainment news show spotlighting southern hip-hip. South Coast Live will give southern artist more national attention. "I'm doing what I did for MTV as an independent journalist. I use radio, internet and television as means to help independent artists gain exposure South Coast Live has been in the making for years Kimberly Ms. MTV decided to release in 2010.
Kimberly Ms. MTV launched South Coast Live on 90.3, an online radio station for underground artists based in Houston. The show was launched with the Ferrari Boys, a local underground rap group. The first month South Coast Live and Ferrari Boys received over .25 million hits. "The success of South Coast Live and Ferrari Boys was confirmation it was time to launch South Coast Live."
For the first time, Kimberly Ms. MTV is working along side with groups who are still in the making. Unlike other artists she worked with, who were ruling the underground dynasty when I met them; Ferrari Boys, Killa South Klick, which includes Pain Killa & Jay South are currently fighting for recognition to reign in the underground dynasty. "It's exciting to see their hard work and efforts materialize before my eyes!"
South Coast Live and the underground groups are both independent and joining forces to create a force that will keep Houston's underground rap music on the map. South Coast Live is accessible to aspiring underground artists. "We are playing music and interviewing artists around the world from Houston, Dallas, Oklahoma, Louisiana Yugoslavia and more! Many people I come in contact word of mouth, open mic nights that I attend and through myspace." South Coast Live is not just focusing on Southern independent artists, they are based in the south but support every independent person in the industry including music, clothing, hair, make-up, modeling, acting, any one that is trying to get exposure on an international level. The exposure is tree funding is received through corporate sponsorship. "South Coast Live is accessible to everyone trying to get exposure we are establishing an international dominance where the individual was now stronger than ever, creating the idea of nothing being impossible."
About the Author
Kimberly Ms. MTV on most popular networks: Kimberly Ms. MTV Myspace: www.myspace.com/ms.mtv, Kimberly Ms. MTV on youtube: www.youtube.com/southcoastlive, Kimberly Ms. MTV online radio: www.onlineradio1.com
Interent radio- will the huge fee being passed through congress limit the good stations?
Are they really gonna ban internet radio. Just because the radio stations cant pay the huge fee thats being passed through the senate and the hous? If they are what are they thinking? i heard that the fee is like 3 times larger than usual. And that u can stop them by writing to your senator or house rep., but what will happen then.
Politics and special interest groups. The peeps wanting to raise the fees are tight with on air monopolies and record companies. Some media groups own over 100 radio stations or more and they see that with the Internet there is no limit to what can be done to improve radio and other forms of media.
On-line radio stations - interactive like last.fm and Pandora to name a couple. (threat)
Internet Phone Service - better service at a fraction of the price (threat)
TV and movies when you want them and what you want - cable companies having a fit.
We have to start writing our senators and house reps, it isn't fair to the companies on the bleeding edge of technology, willing to take risk to advance and leverage the Internet to be penalized for Being the cutting edge.
Indiana Rep. Mark Souder Quits Over Affair
Feb. 24: House Oversight and Government Reform Committee member Rep. Mark Souder, R-Ind., holds two Toyota accelerator pedals while asking a question of Toyota President and Chief Executive Officer Akio Toyoda, on Capitol Hill in Washington.
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