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Rover Oem
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Ford seems to be in a state of flux at the moment; discarding the designs of the past and looking forward to a bold, sleek and sporty future. In particular, one car has garnered more automotive column inches in the past few months than any other. The car in question is obviously the new Ford Fiesta, which has been part of a marketing buzz that hasn't lost momentum since it first appeared as a concept model at the Frankfurt Motor Show in September 2007. With all the fuss and attention that has been directed towards the new Ford Fiesta, it has been quite easy to dismiss the other new Ford with a radical new design. The neglected vehicle I speak of is the brand new Ford Ka.
The Ford Ka revolutionised the supermini market when it was originally released in 1996. It's bold, rounded design confounded as many critics as it delighted and it became one of the true examples of a car splitting everyone's opinions. The critic's opinion was irrelevant when it came to sales, as the Ford Ka was snapped up from forecourts up and down the land. 13 years on and the Ford Ka is still a very strong seller. This begs the question; if the old Ka wasn't broken, why did Ford want to fix it?
The answer presents itself when you look at the new Ka alongside the new Ford Fiesta. The whole design aesthetic seems to be Ford trying to grow up and become more mature. The rounded, playful body of the previous Ka has been replaced by what essentially is a slightly scaled down Fiesta. Both models have started 2009 looking considerably sportier and aimed a little more to (dare I say it?) the more 'serious' driver. It seems to me that Ford are trying to add some brand value to their lower end vehicles that were perhaps missing before.
So how about performance? Well, things seem to have picked up neatly from where the previous Ford Ka left off. The basic 1.3 Litre Diesel is more than enough power to pull the light body of the Ka around. The handling is much as you would expect from a lower budget supermini; responsive but occasionally a little too light. Everything seems all well and good then? Well, not quite everything.
In their quest to make the Ka more like a Fiesta, Ford have maybe negated the point in having a Ka at all. What made the first incarnation of the Ka so impressive was its price and its very unique style. The new Ka seems to have got rid of both of these things by firstly jacking up the price and secondly making it look exactly the same as the new Fiesta. So let me pose a question that maybe Ford's designers should have asked themselves. Why would anyone buy a Ka, when for an extra £1000 they can get the superior Fiesta? £1000 sounds like a lot, but in terms of value for money I would recommend the extra money for the Fiesta every time; it really is worth it.
One cannot help but think that Ford may have shot themselves in the foot by redesigning the Ka in this particular fashion, but you and I both know that the Ka will sell extremely well. It has that little blue oval on the front which virtually guarantees market success. If anything I am slightly annoyed by the new Ford Ka; its predecessor was such a unpretentious breath of fresh air that the new version feels like a step backwards. The Old Ka was funky and fun, the new one is just a Fiesta-lite and there's not much to get excited about there.
Pete J Ridgard is a writer and a car enthusiast. He currently writes for the automotive industry. Here he discusses the Brand New Ford Ka
Udc Finance is Ford and Mazda's Partner
Ford New Zealand and Mazda New Zealand has designated the UDC Finance, an asset finance specialist, as the preferred wholesale and retail finance supplier.
With an AA credit rating from international ratings agency Standard and Poor’s, UCD Finance is the leading company in auto finance in New Zealand. David Hisco, the Chairman of UDC, said that the finance company’s seventy years in the asset finance sector in New Zealand and focus on automotive finance has placed it in the right position to grab the partnership opportunity with the two car companies.
He further said that the proposition has recently been greatly improved by the recently launched “UDC Live” product. This is an online ‘real-time’ car loan processing capability that is available through dealerships. It builds the engine for loans originally from the dealers.
According to him, this technical capability is backed up by a well experienced management team in New Zealand who has been a leader in dealer finance. He also said that with their knowledge acquired from working with the Australian auto industry, the technical capability has enabled them to vividly demonstrate how they can put more value to a dealer principal’s business. He added that the partner ship gives more momentum to what they have already developed at UDC.
On June 15, 2007, the UDC Finance will begin retail finance business with Ford and Mazda dealerships.
About UDC
New Zealand’s biggest fiancé company, UDC is a wholly owned and independently operated company that provides asset finance to New Zealanders for more than 60 years now. It became the 15th largest finance company in the world when the company was joined with Esanda Finance, its Australian partner.
The company is an expert in providing "asset-based" finance for plant, vehicle and equipment finance where they do not rely on land or buildings as security. It also offers an array of products to be invested and an example of which is the Secure Term Investments and Call Accounts.
UDC is a member of the ANZ National Bank Limited. It therefore shares the same visions and values which are committed to excellent customer service and to help in the growth of individuals and businesses.
About Ford Motor Company
Ford Motor Company is an American multinational corporation. Based on the world wide vehicle sales, it is the third largest automaker all over the world after leaders Toyota and General Motors.
Ford was the second-ranked automaker in the US with a 17.5 percent market share, after General Motors with 24.6 percent but ahead of Toyota with 15.4 percent and DaimlerChrysler with 14.4 percent. This was according to the 2006 records. In 2007, Ford was the seventh placer among different American-based companies in the Fortune 500 list. This was based on global revenues that amounted to $160.1 billion.
Headquartered in Dearborn, Michigan, a suburb of Detroit, the auto company was founded by Henry Ford and incorporated in June 16, 1903. Its global brands include Lincoln and Mercury of the US, Jaguar and Land Rover of the UK, and Volvo of Sweden. Ford also owns a Mazda controlling interest amounting to one-third controlling.
Aside from producing quality products, Ford has been one of the ten largest corporations around the world in terms of revenue.
About Mazda Motor Corporation
A Japanese automotive manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is the maker of quality and top of the line parts such as Mazda shock.
In addition to that, Mazda is also a well known producer of different types of vehicles and their parts.
The company is expected to produce 1.25 million vehicles annually as of 2006. Among Japan, Europe, North America, and Latin America, its sales will be evenly divided.
Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company.
About the Author
Kraig Johanssen is a native of Connecticut and holds a degree in Software Engineering. He now works at a software development firm in Alabama. His love for writing and great interest on cars makes him a proficient contributing author to various automotive magazines.
what are the measurements of a land rover discovery 2 series fog light?
I was wondering what the exact measurement of the fog lights on a 2001 land rover discovery 2 series was?i don't want to buy oem and was thinking i could get similar ones on ebay??thanks.
thats a car
Zoran Corporation Licenses RealD Format for Delivery of High Quality 3D Content on Consumer Electronics Products
SUNNYVALE, Calif. & LOS ANGELES----Zoran Corporation , a global leader in semiconductors for consumer electronics, and RealD Inc., a leading 3D technology provider for cinema, home and professional applications, announced today that Zoran has licensed the stereoscopic RealD Format and will incorporate support for 3D content delivery and display technology into its TV, set-top box and Blu-ray ...
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