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Venture Cavalier
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Tarot dates back some 5000 years and initially comprised 22 cards called the Major Arcana. The Tarot is based on a form of Numerology and the twenty two cards represented the journey of an apprentice (The Fool) through various stages until he reached the end of his journey having acquired the full spiritual knowledge to become a Magi (The Magician). In later years, the French added a further 56 cards called the Minor Arcana in order to play the game of Tarot. The 56 cards of the Minor Arcana are divided into four suits: Wands, Coins, Swords and Cups. Most professional clairvoyants dismiss the Minor Arcana and only use the 22 cards of the Major Arcana.

Tarot spreads

An instruction book will tell you that there are several spreads:- Celtic Cross, Tree of Life etc. Again, my opinion is that you should ignore these and devise a spread which is personal to you!

Throughout my career I have always rebelled against regimentation. No two people are the same, we are all unique. No book can provide intuition. You must use your own!

Reading Tarot cards is all about sensing and feeling, not interpreting a card from a book! Professional clairvoyants use the Tarot as a focus and, during a reading, will seldom mention the card upon which they are focusing. Beware the reader who says, for example, " I've got the King of Cups and it means....." That reader is probably telling you something he has learned, rather than "sensed" or "felt" However, a professional might say "looking at the cards in front of me, I sense and feel ........" which will prove he is a genuine clairvoyant.

Upside down or Reverse Tarot cards

The meaning of reverse cards depends upon the card and the reading. Suppose, for instance, that you are asking about a relationship and the spread of cards includes a man and a woman. One is the right way up, the other is reversed. This would indicate that the people concerned are going in the opposite direction.

Reading the cards

The Major Arcana is indeed beautiful and mystical. The following meanings are supplied by Graham.

0 The Fool

Positive Unrestrained and naïve, an innocent, childish nature, fun loving

Negative Making poor decisions by failing to learn from past experience, clownish

I The Magician

Positive Creative genius, flair, impressive skilful, ability to inspire

Negative Use of skills to destroy, control or deceive other people

II The High Priestess

Positive Wisdom, patience, someone who listens and has a helpful nature

Negative Opinionated, shallow, interfering, running other people's lives

III The Empress

Positive An accomplished female, perhaps rich or in a position of authority

Negative A female with an inflated ego or abuser of power

IV The Emperor

Positive An accomplished male, perhaps rich or in a position of authority

Negative A male with an inflated ego or abuser of power

V Jupiter

Positive Kind, generous, philanthropic, relaxed, easy going, jovial, proud

Negative Lazy, complacent, reliant on others for support, a sponger, pompous

VI The Lovers

Positive Harmony, new love or deep appreciation between two people

Negative Unrequited love, a secret affair or other form of betrayal

VII The Chariot

Positive Triumph through hard work, panache, style, daring, courage, flair

Negative Failure through lack of caution or taking on too much

VIII Justice

Positive Getting what you deserve, reward for past efforts

Negative Getting what you deserve, retribution for past misdemeanours

IX The Hermit

Positive Caution, need for isolation or contemplation, ageing, older person

Negative Physical deterioration, antisocial, reclusive, outcast, over cautious

X The Wheel of Fortune

Positive Imminent change for the better, good luck through trusting in fate

Negative Imminent change for the worse, failure of a new venture

XI Strength

Positive Strengthening of body or mind, success in head-on confrontation

Negative Failure through underestimating the opposition, aggressive nature

XII The Hanged Man

Positive Letting others have control, standing back, waiting to see what happens

Negative Complete loss of power, helplessness, someone else calls all the shots

XIII Death

Positive Major transition, a drastic turning point preceded by loss, starting afresh

Negative Physical death or loss of someone close, sad endings, extreme danger

XIV Temperance

Positive Kind, patient, sympathetic, helpful, spiritually evolved, protective

Negative Too good to be true, a dreamer, unrealistic, opting out

XV The Devil

Positive A need to face up to phobias, fear, oppression or violence

Negative Victim of crime, physical or mental abuse, bullying, black magic

XVI The Lightning Struck Tower

Positive Rebuilding after a serious blow, coming to terms with disaster

Negative Sudden, utter disaster, financial ruin, physical or mental breakdown

XVII The Star

Positive Contentment, happy retirement, finding an ideal niche in life

Negative Wasting time, failing to deliver, basking in self-glory

XVIII The Moon

Positive Dreamer, poet, person who is not what (s)he seems, ability to disguise

Negative Deceit, betrayal of trust, infidelity, someone with a hidden agenda

XIX The Sun

Positive Open, honest, a good example to follow, encouraging, positive attitude

Negative Someone who loses out by being too honest and open

XX Judgement

Positive The moment of truth, reward for good effort, promotion, recognition

Negative The moment of truth, condemnation for past failure, relegation, redundancy

XXI The World

Positive Success, getting what you want, prosperity, major financial gain, travel

Negative Materialistic, greedy, hedonistic, corrupt

Minor Arcana

The following are suggestions only, based on the astrological system.

Ace Unity, self awareness, self development, personal interests, clothing, fashion

Two Duality, money, investment, security, comfort, luxury items

Three Illicit love, talking, school, travel, letters, email, siblings, neighbours

Four Home, family, mother, protection, self defence

Five Luck, gambling, love affairs, children, hobbies, pleasures, art

Six Health, healing, nutrition, work, training, service, duty, pets

Seven Partnerships, marriage, divorce, compromise, cooperation

Eight Legal matters, wills, sex, psychic activity, mysteries, transformation, death

Nine New horizons, freedom, long journeys, wisdom, study, hands-on learning

Ten Career, vocation, reputation, status, ambition, father

Page (Jack) Friends, social life, meetings, politics, humanitarian actions, independence

Cavalier (Prince) Compassion, charity, escapism, institutions, inner self, isolation

Queen Beauty, feminine strengths, superior or influential female, wife

King Authority, masculine strengths, superior or influential male, husband

Swords (Fire)

Assertion, drive, leadership, aggression, domination, quickness, power, stress, combat, yang.

Pentacles (Earth)

Steadiness, stability, support, practicality, materialism, money, inertia, common sense, yin.

Wands (Air)

Intellect, thought, ideas, communication, procrastination, variety, opinions, change of mind, travel.

Cups (Water)

Emotion, love, hate, sensitivity, loyalty, dependence, intensity, artistic talent, change of heart.

Accurate Psychic Readings By Gifted Psychics Psychic readings uk

Is your Business Scared of the Dark, Crying for Its Mommy?

Most businesses talk a big game... with very small fonts.

They claim they offer the best, the first, the most, the biggest, the newest, the cheapest, the easiest, fastest, simplest this and that—and yet do it so quietly and inconspicuously, it’s almost apologetic.

In our oversaturated, jaded, disbelieving, cynical, recessionary economy and marketplace—most business behave like the annoying little children of a lost generation, who were admonished to be seen and not heard.

And yet, they’re not being seen, either.

Because they’re too scared to make an impression, afraid to attract attention, fearful of creating a buzz, petrified of taking a bold and brazen path to success.

Question: How often do marketers want to boost conversions, increase sales and improve their image?

Answer: All the time!

Problem: Most small and large companies—companies that hire image and branding ad agencies—companies that are do-it-yourselfers—sooner or later recognize that their marketing—and the copy on their website and in their direct mail promotions, is lame, uninspiring and a waste of money—like cold, runny gruel served by a state orphanage in a Charles Dickens novel.

So, as their time and money is about to run out... they finally realize what they must do:

• They must attract, and interest their readers—as opposed to lull them to sleep.

• They must create demand among their customers—as opposed to repel them.

• They must drive their customers to action: to inquire, subscribe or buy—as opposed to forcing them to click away, delete or file.

So they’re willing to spend a little money (sometimes a lot of money) to hire a results-oriented marketing team—or a direct response copywriter—to finally get the money flowing...

Well, almost...

Booo!!!

Ahhh! Mommy, I’m scared!

A few words of advice: If you hire, let’s say, a copywriter, and pay him or her thousands of dollars to write, let’s say a micro-site, landing page, or a direct mail package 4-8 pages long, or longer...

...And weeks or months later, he or she hands you sales copy that glitters and shines like the best of Halbert, Carlton, Makepeace, Schwartz and others combined... why would you second guess their ability to bring you fresh eyeballs and gobs of money?

Case in point: A marketer once contracted with me to write a landing page. He complained that his landing page, which he wrote, received hundreds of hits a day—but only converted one or two visitors a week!

So, I wrote and delivered a brand-spanking new, hard-hitting landing page. And I provided three headline panels for him to test—to unequivocally determine which will draw the highest response.

But did he test any of them? No, of course not!

Instead, he decided, after much consideration and consternation, to write the headline himself, again.

He explained that the three headlines I wrote were really, really good, but... he was “afraid” that they were, “uh, well... too aggressive”, and he was, “uh, well... afraid that they might turn-off” his prospective clients.

Now, did I presume to tell him that his preferences, prejudices, and fears may not be shared by his target market? Sure I did!

And did I tell him that his prospective clients were already turned off by the drivel he wrote previously—and will continue to be turned off by his new and updated drivel? You bet I did not—I’m not that cruel and heartless!

But did I grill him about the demographics, psychographics, the needs, wants, beliefs, and the language his market uses? You betcha! And I did it all before I wrote a word of copy.

So did the client finally agree to test my headlines, as I reasonably urged him to? No, of course not. He held firm, stood by his beliefs. Good for him!

And now, months later, his landing page—his business—is nowhere to be found on the web. Ya’ think he folded-up shop? Ya’ think!

Frankly, this scenario, has repeated itself all too frequently, in both my and other copywriters professional lifetime.

Now... let me ask you this...

Does your business suffer from penis envy?

A few words of advice: If you think you’re small... you’re small. And if you think you’re big...you’re big.

And if you’re small, and want to be bigger... don’t obsess over what nobody is even thinking about—or looking at.

Case in point: A marketer, a one-person operation, contracted with me to write an online sales letter—“...oh, you know, like those long scrolling sales letters those info-marketers use,” he tells me.

No problem. Project is completed on time, test panels are provided.

But, he decides he doesn’t need to test. He just goes ahead and picks the headline and deck that he “knows” will be the best performer. Fine, whatever.

And then he does something else (I discover, after the fact)... something really strange. He deletes the salutation at the beginning of the letter, and the signature and P.S. at the end—plus, all mention of his name and credentials.

Why? Because he’s “afraid” that visitors will think he’s a one-person operation, and he wants to present himself as a big multi-employee company.

Do I explain that people like to read letters, online or otherwise, from other people and not big, faceless companies... and that his service in particular needs to bond on a one-to-one, personal level with the readers?

Do I also tell him that even, oh, you know, those big, successful info-marketers (with tens if not hundreds of employees) start their online letters with “Dear someone or other” and then sign their letters, and add a PS or two, or three? Of course, I do! Does he listen? Does he care? Noooo, of course not!

And off into the dark, faceless and nameless gloom he sailed.

And frankly, this scenario too, has repeated itself all too frequently, in both my and other copywriter’s professional lifetime.

Being obnoxious can be wonderful for your bottom line

A few words of advice: Marketing and sales is not about good manners, proper etiquette, good form or a proper up-bringing—that is, not in the Emily Post sense of the world. Because marketing and sales, online and off is a world apart. It has its own rules, its own manners, etiquette and good form.

And rockin’ the boat is quiet often the best thing a marketer can do.

So if burpin’ at the table and pickin’ boogers increases sales—then hell’s bells, boys and girls—burp and pick! Or at least give it a shot, and test...

Case in point: An established marketer of computer software asked if I could write a landing page for one of their products. As in the previous example, their current page was getting a fair amount of hits, but it wasn’t converting.

And it was easy to see why. The sales copy read like an instruction manual, and the design and layout of the web page was as smelly and un-appetizing as two-week old road-kill.

So I said, sure, I can write the copy for you...and would you like me to recommend a web designer?

“If you think it’ll help,” the marketing director said. And so I did.

Now, I know of quite a few direct response web designers with serious notches on their belt. They design for the biggest and most expensive direct response copywriters and the most successful internet marketers out there today. So if can get them to work with me, provided the client can afford them—it’s a no-brainer.

So I drew up a short list of designers and gave the marketing director the URL’s of some of their work—work they did for some of those aforementioned copywriters and internet marketers. And of course, I fully expected her to be overwhelmed by the magic they produced.

And she was, well, sort of...

She sent me an email exclaiming that these landing pages were the most obnoxious, loudest, garish landing pages she had ever seen. “They’re absolutely screaming at me!”

Did I write back that screaming can sometimes be a good thing, given proper and fitting circumstances (product and market, for example)? No I didn’t.

She wrote that if the style of copy on these web pages—and the type of design on these web pages--is what I recommend—well then, she’d rather work with someone else.

And she went on, writing rather gratuitously I think, that she was not willing to jeopardize the company’s corporate image on such an “informal, casual and cavalier marketing approach”. It would be “demeaning and insulting” to their clients and prospects.

Did I write back that she barely had any clients for her product? And that results are what count in marketing, not image—and that results help create and fortify an image? That in marketing the ends justifies the means? No, I didn’t.

I was showing good manners, proper etiquette, good form and a proper up-bringing... I merely deleted her email.

About the Author

Barry A. Densa is one of America’s top freelance direct response copywriters. Visit www.WritingWithPersonality.com and see how Barry easily and quickly converts prospects into buyers using “salesmanship in print”. And while there, sign up for his highly regarded FREE ezine: Marketing Wit & Wisdom!

Which should I trade in?

We're getting a 2004 Prius (the hybrid), and this is what we have currently..one that will be traded in:

2002 Cavalier (59,000 miles, still owe $2200 on it). Was in an accident in 2005 that required nearly $6000 in damages (not our fault). Not entirely comfortable..possibly some frame damage occured. Can get over $3000 for it.

2001 Venture (110,000 miles, paid off). No accidents, just needs regular tuneups. Can probably get over $6000 for it.

I'll note that personally , we feel more comfortable in the venture than the cavalier..due to the accident.

The hybrid we want to buy is a 2004 Prius with 30k miles and around 17k.

Get rid of the Cavalier. Then you will also be out of that payment.

Editorial: Oil spill shows safety plans need revamp
As oil has become a scarcer resource, the search for it has, out of necessity, moved to more difficult locations. Oil companies have had to take a greater interest in inhospitable regions such as New Zealand's Great South Basin and...

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